Production and Branding Solutions
Make sure you give your brand the attention that it deserves by making use of branding solutions. Through our team’s expertise and excellence in branding techniques, it is our goal to make your branding experience as seamless as possible.
What is Screen Printing?
Screen printing typically uses a fabric stretched tightly over a frame. Images are created by blocking parts of the screen using various techniques. Ink is forced through the open areas of the screen onto the surface of the object. A separate screen must be created for each colour to be printed and colours must be applied in passes allowing drying time between each. This is a commonly used method of printing on high volume print runs and promotional items and apparel such as T-shirts.
Why Screen Printing?
Screen printing is more cost-efficient compared to digital printing because it can create large quantities of the design that you want at a faster turnaround. Higher volumes of identical graphics can also be mass produced using the screen printing process. This is what makes this the best printing option to use for larger orders.
Preparing of Artwork
Preparing the artwork in order for it to be used for screen prinitng:
- Vector format only
- Colour separation (Positives to be printed out for each colour)
- Screen Coating and exposure
- Positives registration
Advantages
- Can brand up to A3 (420 mm x 297 mm) on certain items
- Turn-around time is good
- Shows small words and fine detail better than embroidery
- Half-tone - there are some limitations
Limitations
- Maximum of 6 colours available (8 colours are possible under certain conditions)
- Some items can’t be screen printed
- Some products are limited to 1 colour only
- Texture of item will affect branding
- Cannot brand on seams & zips
- Minimum height for text in lowercase is 2mm
Screen Printing gallery
What is High Volume Printing?
Screen printing typically uses a fabric stretched tightly (taut) over a frame. Images are created by blocking parts of the screen using various techniques. Ink is forced through the open areas of the screen onto the surface of the object. A separate screen must be created for each colour to be printed and colours must be applied in passes allowing drying time between each. This is commonly used method of printing on promotional items and apparel such as T-shirts.
Why Screen Printing?
Screen printing is more cost-efficient compared to digital printing because it can create large quantities of the design that you want at a faster turnaround. Higher volumes of identical graphics can also be mass produced using the screen printing process. This is what makes this the best printing option to use for larger orders.
Preparing of Artwork
Preparing the artwork in order for it to be used for screen prinitng:
- Vector format only
- Colour separation (Positives to be printed out for each colour)
- Screen Coating and exposure
- Positives registration
Advantages
- Can brand up to A3 (420 mm x 297 mm) on certain items
- Turn-around time is good
- Shows small words and fine detail better than embroidery
- Half-tone - there are some limitations
Limitations
- Maximum of 6 colours available (8 colours are possible under certain conditions)
- Some items can’t be screen printed
- Some products are limited to 1 colour only
- Texture of item will affect branding
- Cannot brand on seams & zips
- Minimum height for text in lowercase is 2mm
Screen Printing gallery
What is Sublimation?
Dye Sublimation is a digital print process whereby artwork is printed on a coated paper and then heat transferred onto specialised substrates or directly sublimated onto specialised substrates.
The most exciting part is that you get to design your branding from beginning to end, in the apparel world, sublimation is a game-changer. Customise any garment for almost any event - whether it be for outdoor or indoor activities. Sublimation is commonly used on field garments such as golfers, soccer jerseys, basketball tops, netball uniforms, and even rugby socks!
Preparing of Artwork
Preparing the artwork in order for it to be used for sublimation:
- High-res image, preferably 300dpi.
- Artwork is printed directly onto vinyl
- A clear resin is then placed onto the printed vinyl cut-out
Advantages
- Longevity
- Customisation of numbers, letters and graphics
- No limitation in colour
- Build your design from end to end
Limitations
- Variable turn-around time – dependent on the volume
Sublimation gallery
What is Embroidery?
A design stitched onto a material using a high-speed, computer-controlled sewing machine. Artwork must first be “digitised”, which is the specialised process of converting two-dimensional artwork into stitches or thread. The digitiser must re-create the artwork using stitches then it programs the sewing machine to sew a specific type of design, in a specific colour, with a specific type of stitch. This process is known as digitising. Embroidery is commonly used on logo patches, apparel, caps or hats.
Preparing of Artwork
Preparing the artwork in order for it to be used for embroidery:
- Any high-res image format
- Digitised using Wilcom software package
Advantages
- Adds a more prestigious look to the garment
- Small quantities are often more cost-effective than Screen Printing
- The embroidery will not fade or wash away
- Certain items must be embroidered - some items cannot be screen printed (E.g. fleece, certain moisture management garments and synthetic garments)
Limitations
- Biggest embroidery 350 x 350 mm
- Size of the main embroidery
- Minimum height for text is 5mm
- Framing the embroidery (pockets on shirts)
- Embroidered above pocket (approx. 20/30mm from the pocket depending on the product)
- (Remove pocket, embroider pocket, then resew pocket)
- Long turn-around time for large orders
- Fine detail will not brand correctly
- Limited Thread colours
- Quality of embroidery will vary based on material of the product
- Drimac / 600D / Poly Cotton smallest - 4 mm
- Any stretch material no smaller than 7 / 8 mm
- Have a lookout for logos that are the same colour as the garment (it will not be visible unless requested)
- No embroidery with padding or insulation
- No embroidery over zips (inside / outside) or framing
Alternative options
- Screen printing
- The badge that will be heat sealed to the bag but not permanent
Personalised Naming
- Individual names per item will lead to longer turn-around times
Embroidery gallery
What is Pad Printing?
An etched plate is covered with ink and then wiped clean, leaving ink in the recessed areas. A silicone pad is then pressed against the plate, pulling the ink out of the recesses, and pressing it directly onto the product. Pad printing is most used on gifting products.
Preparing of Artwork
Preparing the artwork in order for it to be used for pad prinitng:
- Vector format only (PDF, CorelDraw Vector)
- Colour separation
- Etched plate (Plates for each colour)
- Positives registration
Advantages
- Can brand uneven/rounded surfaces
- Quick turn-around time
Limitations
- 4 Colours maximum, no shading (solid colours only)
- Minimum height for text in lowercase is 1mm high
- Only certain items may be branded this way (pens, bottles)
Pad Printing gallery
What is Laser Engraving?
The process of permanently marking the surface of an item with a very high-intensity light source. Laser is divided into 2 main categories: CO2 laser which is cutting and marking on organic items (cork, wood, glass, plastic, and leather) and YAG laser which is used for marking metals. Laser Engraving is mostly used on gifting products.
Preparing of Artwork
Preparing the artwork in order for it to be used for laser engraving:
- 1 Colour vector format, or high-res black & white JPG
Advantages
- Can brand all metal items (Yag laser)
- Decent turn-around time
- Permanent mark
Limitations
- The limited physical size of branding on products
- Minimum height for text in lowercase is 1mm
- A flat, solid surface is preferred
- Cannot brand fabrics and plastics
- Fine detail may not show, depending on the item
Lazer Engraving gallery
What is Doming?
A thin layer of the Polyurethane resin is applied to a digital sticker, creating a 3D effect. Standalone products include dome stickers, name badges, key rings, zip pullers.
Preparing of Artwork
Preparing the artwork in order for it to be used for doming:
- Vector Format (PDF)
- High-res image, preferably 300dpi.
- Artwork is printed directly onto vinyl
- A clear resin is then placed onto the printed vinyl cutout
Advantages
- Can brand any smooth, flat surface
- Full-colour print
Limitations
- Stickers may come off the products
- Long turn-around time
- Cannot brand uneven or rough surfaces
Doming gallery
What is Digital Sticker?
Stickers are digitally printed and automatically cut to shape. Stickers are then applied onto the products. Digi stickers can be applied to both smooth and rigid surfaces.
Preparing of Artwork
Preparing the artwork in order for it to be used for digital sticker:
- Colour conversion (CMYK)
- High-res image, preferably 300dpi.
- Bitmap Image High Resolution
- Vector (Line Drawing)
Advantages
- Environmentally friendly
- High print quality
- Low printing minimums
Limitations
- The range of printable fabrics is more limited
Digital Sticker gallery
What is a Heat Press?
A heat press is a machine engineered to imprint a design or graphic on a substrate, such as a t-shirt, with the application of heat and pressure for a set period of time. A heat press is used to permanently apply a heat transfer to a surface. Garments such as t-shirts that have been printed through heat transfer methods are of high quality and are long-lasting.
Preparing of Artwork
Preparing the artwork in order for it to be used for heat press:
- Vector format only
- Artwork is separated by solid colours, maximum of 6 colours available
- 8 colours are possible under certain conditions
Advantages
- Can brand up to A3 (420 mm x 297 mm) on certain items
- Turn-around time is good
- Shows small words and fine detail better than embroidery
- Can have shading to a degree - there are some limitation
Limitations
- Some items can’t be screen printed
- Some products are limited to 1 colour only
- Rough surfaces will not print correctly
- Cannot brand on seams & zips
Heat Press gallery
What is Direct Digital?
A technique where a digital print is printed onto a special transfer paper and the product that is being branded is treated with a chemical before the logo is applied, the transfer paper is then placed onto the product, transferring the ink from the paper onto the product.
Preparing of Artwork
Preparing the artwork in order for it to be used for direct digital:
- Colour conversion (CMYK)
- High-res image, preferably 300dpi, Vector format (PDF), Line Drawing
Advantages
- Direct digital requires zero trapping
- Incredible quality
- Low costs at low volumes compared to traditional printing
- Multiple versions flexibility
- Short lead times
Limitations
- Large volumes cost more
- Colour / Ink limitations
Direct Digital gallery
What is Debossing?
Debossing is produced by pressing a metal die in the shape of a logo or design into the surface of a product using both heat and pressure, creating a permanent stamped impression below the product’s surface, resulting in products looking chic and professional.
Preparing of Artwork
Preparing the artwork in order for it to be used for debossing:
- Artwork to be convert to one colour (Black)
- Artwork Die/Dye
Advantages
- Creates a 3D look, which is subtle and classy.
What is Foiling?
Metallic foil is heat pressed onto hot surfaces by use of a metal block which is heated in a special foilery machine. The foil is pressed onto the surface of the item using heat, pressure and dwell time. Foiling is commonly used on Gifting Products.
Preparing of Artwork
Preparing the artwork in order for it to be used for foiling:
- Artwork to be convert to one colour (Black)
- Artwork Die/Dye
- Vector or hi-res jpg image - converted to black and white
Advantages
- Gloss finish
- Looks classy
Limitations
- No small wording or fine detail
- Limited to flat surfaces
- Limited range of items available














